June 2017 IABC Harrisburg Newsletter Print

Next Professional Development Event

Using SEO and SEM together: A Recipe for Success
June 21, 2017 • 6:00 p.m. to 7:30 p.m.

1705 N. Front Street
Harrisburg, PA 17102

Communication professionals use search engine optimization as an inexpensive way to attract website users organically. Those with structured marketing budgets use search engine marketing to proactively market their web content. But can SEO and SEM work together?

On June 21, WebpageFX’s Web Strategy Manager, Tyler Bouldin, will share his insight on how these two ingredients can work together for a mouthwatering digital strategy. The event will include something different this month: we'll be taking a field trip to the offices of WebpageFX's Harrisburg headquarters, which we will tour prior to enjoying Tyler's presentation. Attendees will enjoy a catered dinner at this event.

We hope to see you tonight - but if you can't make it - stay tuned for our recap next month!

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Save the Date

IABC Harrisburg / Pennsylvania Public Relations Society (PPRS) / Public Relations Society of America (PRSA) 

Joint Summer Social

Thursday, August 10
Location & Time: TBD

Plans are underway for our Joint Summer Social!
Stay tuned for more details!


Using Amateur Video and Photos to Enhance Your Message

Presented by Dr. Kim Garris, Shippensburg University
Wednesday, September 20 – 5:30 p.m.
Location: TBD

These days, everyone tries to be a photographer with their smart phone. Make the most of their efforts to communicate your message.

Stay tuned for more information!

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Member Month

We had another successful Member Month in May! We’re pleased to welcome:

New Member:
Andrew Shumway, a Ph.D. student and teaching assistant in Media and Communication at Temple University

Renewing Members:
Hans-Erik Wennberg, a professor emeritus at Elizabethtown College and a 31-year IABC Harrisburg member!
Cathy Hart, a copywriter at PSECU, celebrating her first anniversary as an IABC Harrisburg member.

Congratulations to Cathy Hart on winning our drawing for a free IABC Academy on-demand workshop, a special incentive to join or renew during May Member Month.

No matter when you join or reinstate your membership, you will receive a $10 off coupon for an additional program in 2017 – our way of saying thanks!

IABC is YOUR community. What are you waiting for? Join now!

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IABC Member Spotlight

Beverly Payton

Beverly Payton founded Payton Communications LLC in 2011. Her virtual firm offers public relations consulting, marketing communications, and editorial services to nonprofits, healthcare organizations, and socially responsible businesses. A native of Philadelphia, Bev now lives in Cochranville, Pa., in Chester County.

Bev is especially proud of having created a strategic communications plan that secured a $1.3 million federal contract for the National Drowning Prevention Alliance, and, then implementing the organization’s national public education program. Her awards for this project include the 2012 PR Newswire Earnies Award for Best Outcome Based on Listening, Monitoring and Measurement for social media planning and execution. In addition, her campaign’s PSAs secured donated media placements valued at more than $11 million and won the 2012 Silver and Bronze Telly Awards.   

In January 2014, Bev accepted a position as communications director at Stroud Water Research Center. In October 2015, she resumed her public relations consulting practice. Earlier in her career, Bev worked as a developmental editor and project manager for a medical publishing company. Her clients included hospital networks, managed care organizations, and the American Red Cross. Bev’s approach to media relations is informed by 15 years of experience as a professional journalist, including work as a newspaper reporter, copy editor, and freelance magazine writer.

In addition to board accreditation in public relations, she holds an M.A. in journalism from Penn State University and a B.A. in English from Arcadia University. She is an active member of the Public Relations Society of America and joined IABC Harrisburg in March. “I decided to become a member of IABC Harrisburg to develop professional contacts in the Harrisburg area,” she said.

Please join us in welcoming Bev to IABC Harrisburg our chapter!

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Last Month's Recap

It's Not You, It's Me: How to Know It's Time to Redesign Your Website
IABC Harrisburg May 2017 Meeting Recap

By Shannon Snell, Communications Co-Chair

No matter what business or industry you’re in, leading brands like Amazon and Zappos have set the standard for the kind of service a customer expects to receive on a webpage. Providing consumers with the right experience at the right time should be top of mind when redesigning a website, Jessica Melhorn of JPL told audience members in IABC Harrisburg's most recent professional development presentation.

When evaluating whether a website is due for redesign, Melhorn advised attendees to ask themselves, “What frustrates me when I visit a website?” Some reasons a website might be due for an overhaul include the recent adoption of a new business model or target audience, and changes in consumer content consumption. Melhorn, director of client services at JPL, added the rising popularity of video and infographics, as well as the shift in search intent away from keywords toward question-based searches might also signal it’s time to give your brand’s website a facelift.

After making the decision, it’s time to make the pitch to management. An audit of how the current website is performing will help expose gaps in content and any functionality that would make it easier to do business. The website redesign should be phased in, Melhorn said, and should be done collaboratively. While communicators should make clear that a website redesign won’t solve all problems, they should drive home the idea that with a redesigned website, the brand can tell its story better, rank better in search, and make it easier to do business.

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IABC Heritage Region Conference

The 2017 IABC Heritage Region Conference brings together three days of high energy keynotes, speakers and networking activities that that will enhance and invigorate your career. On November 5-7, join approximately 200 communication, public relations and marketing practitioners as you discover the possibilities for your career, now and in the future.

Learn something new, make meaningful professional contacts and experience beautiful downtown Pittsburgh. Register today to receive the Early Bird Pricing!

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Career Opportunities



Assistant Corporate Communications Specialist
Gannett Fleming

Corporate Media Relations Specialist
Gannett Fleming

Public Relations Specialist
Rite Aid

Communications Coordinator
Paxton Ministries

Digital Content Writer

Marketing & Communications Specialist
Pennsylvania Health & Wellness

Marketing Communications Specialist 3
Pennsylvania State University, Milton Hershey Medical Center

Marketing & Media Specialist
Temple University

Marketing & Media Specialist
Hershey Entertainment & Resorts Company

Marketing Communications Manager
Ronald McDonald House Charities of Central PA

Marketing Manager 
Pennsylvania State Employees Credit Union



Intern - Web Marketing

Intern - Content Marketer & Promoter

Intern - Production/Creative Specialist
Sinclair Broadcasting Group



Investigative Reporter
Steinman Communications

Digital Media Writing Specialist

Digital Marketing Consultant
H2H Mobile

Brand Manager 
Ace Distributing

Marketing & Communications Specialist
Armstrong Ceiling

Marketing Content Specialist

Newscast Producer
Hearst Television Inc.

Social Media Specialist
Liberty Healthshare 

Digital Marketing Strategist
Synapse Marketing Solutions


Fall Marketing Intern
Clark Associates

Digital Copywriter Internship (Fall 2017 Semester)

Digital Marketing Internship (Fall 2017 Semester)




Communications Manager
SpiritTrust Lutheran

Creative Design & Multimedia Specialist
WellSpan Health Services

SEO and Social Media Specalist
Dealer Resources LLC.

Assistant or Associate Professor of Public Relations
York College of PA

Tribune Media Company


Digital Marketing and SEO Intern (Paid/Part-Time)
DOCEO Office Solutions


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