July 2017 IABC Harrisburg Newsletter Print

Let's Get Social!

The International Association of Business Communicators Harrisburg Chapter (IABC), the Public Relations Society of America Central PA Chapter (PRSA) and the Pennsylvania Public Relations Society (PPRS) invite all members, non-members and friends to join us at this year's Joint Summer Social.

Joint Summer Social
Thursday, August 10, 2017 • 6:30 p.m. to 8:30 p.m. 

Historic Acres of Hershey
3425 Old Hershey Road
Elizabethtown, PA
Cost: $30 per person (beer/wine included)

Sponsored by

Start out the evening in The Barn with drinks and heavy hors d’oeuvres/desserts from Heisey’s of Lebanon. Then mosey down to the Firepit (weather permitting) to enjoy s’mores, watch the fireflies and fire embers and hang out with colleagues and friends!


In addition to celebrating the ooey-gooey deliciousness of S’mores on National S’mores Day (August 10, 2017), Girl Scouts is thrilled to be celebrating the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ who change the world. Girl Scouts in the Heart of Pennsylvania (GSHPA) invites you to enjoy the newest cookie, The Girl Scout S’mores Cookie and enter for an opportunity to take home a box of cookies for your very own!


Every year Girl Scouts turn into marketing mavens when they run their very own business through the Girl Scout Cookie Program. By participating in the world largest girl-led business, they learn 5 essential skills: Goal Setting, Decision Making, Money Management, People Skills, and Business Ethics. Connect with GSHPA staff tonight if you or your organization is interested in connecting with thousands of Girl Scouts to practice their PR skills in preparation for their upcoming program or if you are interested in learning more about how you can inspire tomorrow’s future business leaders.


Don’t miss this opportunity to connect for a beautiful end-of-summer night!

Click here to register!

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We Want You to Volunteer!

Get Involved with IABC Harrisburg!

Getting ready for vacation? Think about how you can move your career forward after you get back. Consider becoming involved or more involved in your IABC chapter! Regardless of whether you’re a member, we’d love for you to share your thoughts, time and talents with us and help make IABC Harrisburg what you want it to be. Would you like to further your communciations skills? Get more versed at event planning? Help oversee finances?

However you’d like to get involved with IABC Harrisburg, please email and share your volunteer interests with us. We hope to hear from you soon!

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IABC Member Spotlight

Andrew Shumway

Andrew Shumway is a PhD student and teaching assistant at Temple University’s Klein College of Media and Communication in Philadelphia. He studies the psychological processing of media and the relationship between emerging technology and culture. Previously, he taught language arts, communications, and video production at Central York High School.

Before becoming a teacher, Andrew served in various public relations roles for trade associations in Harrisburg, including communications coordinator for the Pennsylvania Association of Community Bankers and membership development coordinator for the Pennsylvania Chemical Industry Council.

Andrew earned his BA from Widener University and his MA from Asbury University. He also completed graduate studies at Shippensburg University and Wilson College before pursuing his PhD in media and communication at Temple University.

Andrew joined IABC Harrisburg in May. “I am looking forward to the professional development and networking opportunities to help prepare for my future role as a professor of public relations and strategic communication,” he said. A lifelong resident of Central PA, Andrew lives in Mechanicsburg with his wife and two children.

Please join us in welcoming Andrew to IABC Harrisburg!

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Last Month's Recap

Find success now and later with SEO and SEM
By Shannon Snell, Communications Co-Chair

In marketing, the tradeoff between instant results and long-term growth can seem like walking a tightrope with the need to find balance between the two. Running short campaigns with search engine marketing, while aiming toward reliable search engine optimization results over time, can help marketers strike such a balance, Tyler Bouldin told attendees at a presentation hosted by IABC Harrisburg.

Pay-per-click (PPC) ads account for a majority of Google’s revenue, Bouldin, web content strategist at WebpageFX, explained. Whether you’re bidding on a keyword in a small local market for about $10 per click, or whether you’re in a competitive market where your keyword is bid up to $670 per click, you have to choose the keywords that make the most sense for your industry and audience. Google takes this relevance into consideration in determining how to place ads, Bouldin said.

“Search engine optimization is a challenging marketing tactic because you’re playing by Google’s rules,” Bouldin said. With Google constantly updating those rules, search engine optimization (SEO) success can seem like a moving target, especially when SEO is partially determined by factors not on a brand’s website, such as when others share and link to a brand’s content. Marketers with brick-and-mortar brands should ensure that local pages such as Facebook, Yelp, and Google have been claimed and that customers are encouraged to leave reviews, Bouldin shared.

Because PPC campaigns typically run for two to three weeks, and SEO efforts can take months to yield results, it seems like these are two distinct marketing tactics that might not belong together. But the balance between instant and long-term results makes it worthwhile to pursue both, Bouldin explained. PPC campaigns are effective in testing new geographic areas, services, or webpages, as well as filling in during times of year when search volume is traditionally lower for a keyword. “As soon as I turn a paid ad campaign off, those ads disappear,” Bouldin said. On the other hand, “with SEO, what you get is really predictable growth.”

Have the best of both worlds by balancing organic growth through SEO and paid Social Media Marketing campaigns.

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Be Heard Blog

In an effort to shake things up this year, our June professional event not only featured a presentation, but a "field trip" to WebpageFX on North Front Street in Harrisburg. Our event speaker, Tyler Bouldin invited us to tour WebpageFX's unique facilities last month before his presentation on SEO and SEM. Tyler and his co-worker Heather Thomas were our wonderful tour guides that evening. All of the attendees had serious office envy/goals afterwards!

Thanks again,Tyler and WebpageFX for hosting us!

Do you know of a local company or interesting office location you feel we should tour next? Email us at!

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Next Professional Development Event

Video Killed the Writing Star: Maximizing Low-cost Video for Communication
presented by Dr. Kim Garris 

Video is the single most consumed medium on the planet. Still, many companies and organizations rely on email and print media to engage their audiences. Whether it's to encourage event attendance or promote a new service, Shippensburg University's Dr. Kim Garris will share her insight on how to produce low-budget videos that prompt action, measure effectiveness and create social engagement.

Stay tuned for more information!

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IABC Heritage Region Conference

Take part in the 2017 IABC Heritage Region Conference for three days of high energy keynotes, speakers and networking activities that that will re-energize your career. On November 5-7, join approximately 200 communication, public relations and marketing practitioners as you discover the possibilities for your career, now and in the future.

Learn something new, make meaningful professional contacts and experience beautiful downtown Pittsburgh. Register today to receive the Early Bird Pricing!

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Career Opportunities



Corporate Media Relations
Rite Aid

Bravo Group Inc.

Public Relations Senior Account Executive
Bravo Group

Marketing Communications Specialist 3
Penn State University

Editor & Content Specialist - Communications
Penn State Milton S. Hershey Medical Center

Media Relations Specialist - Communications
Penn State Milton S. Hershey Medical Center

Public Relations & Media - Team Lead - Communications
Penn State Milton S. Hershey Medical Center

Foundation & Corporate Relations Manager--Grant Writer
Communities In Schools of Pennsylvania

Social Media Specialist
Hershey Entertainment & Resorts Company

Associate Creative Director, Content Writing
JPL Integrated Communications, Inc.

Communications and Marketing Manager
Central Pennsylvania Food Bank

Project Manager & Facilitator


Four Diamonds Communications Intern
Penn State University

Social Media & Communications Intern for Course Credit
Communities In Schools of Pennsylvania

Intern (Production/Creative Services)
Sinclair Broadcast Group

Social Media Marketing & PR Intern 
The JDK Group

Web Design & Online Marketing Intern
The JDK Group

Internship - Content Marketer & Promoter



PPC & Social Media Marketing Specialist
Woodstream Corp.

Marketing & Communications Specialist (Wave) Job
Armstrong Ceiling

Media Solutions Strategist
Steinman Communications

Digital Media Writing Specialist
Webstaurant Store

Digital Creative Director


Intern - Marketing

Editorial Intern
Aspire Ventures, LLC

Marketing and Sales Intern
Keystone Custom Homes

Fall Marketing Intern
Clark Associates



Marketing/Communications Coordinator
Keller Williams Realty

Marketing Coordinator
Johnson, Mirmiran, and Thompson Inc.

Marketing Development Representative
Homespire Remodeling Group

Part Time Marketing Assistant 
Appell Center for the Performing Arts

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