April 2017 IABC Harrisburg Newsletter Print

Next Professional Development Event

Where Everybody Knows Your Name: Establishing a Brand in a Crowded Marketplace
April 19, 2017 • 5:30 p.m. to 7:30 p.m.

Bridges Social Club
321 North Second Street
Harrisburg, PA 17101

Several brewmasters, wineries and distilleries have opened in Central Pennsylvania in recent months and years, some to great fanfare, and some not—by design. Join us on Wednesday, April 19 to learn from local experts Ed Yashinsky of Troegs Independent Brewing, Brandalynn Armstrong of Zeroday Brewing Company, and Dan Healy of Midstate Distillery about their strategies to build their businesses – and brands—in an already crowded marketplace.

Menu Options:
Spinach salad (spinach, roasted red peppers, blue cheese, Greek dressing). Gluten-free
Drunken clams (smoked clams and mussels tossed in beer shallot lemon sauce).
Calamari board (fried calamari with spinach and carrot shreds and banana pepper cream sauce).

Pasta Putanesca (sautéed vegetables tossed with zucchini and squash noodles in a lemon caper white wine sauce). Gluten-free
Oven roasted half chicken (served with saffron rice and seasonal veggies topped with red stag barbecue sauce).
Lamb skewers (Freshly grilled lamb served with saffron rice and Greek Tatziki sauce).

Key lime pie

Brandalynn Armstrong

Ed Yashinsky

Dan Healy

**Register now - the deadline is Friday, April 14 at 4:00 p.m.! **

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IABC Award for Excellence

Each year IABC Harrisburg sponsors the IABC Award for Excellence in Corporate and Institutional Communication at the Elizabethtown College Annual Awards Banquet. The award is presented to the student who best demonstrates and exemplifies professional competence and ability in developing programs and projects used in corporate media and institutional communications and public relations. Nominations for the award are gathered from students and faculty members.

This year, the Elizabethtown College Communications Department and IABC Harrisburg are proud to present this award to Kristen Wade!

Kristen Wade is a sophomore communications major with a minor in graphic design at Elizabethtown College. She concentrates in corporate communications. Kristen is involved with several student media organizations on campus, including: Jay Firm, a public relations firm, ECTV-40, a news station, and the Etownian, a newspaper. She also serves as the student assistant to the Department of Communications and the online PR and internet marketing intern in the College's Office of Marketing and Communications.

Roxanne Jones, President of IABC Harrisburg, attended the annual awards banquet to present the award on behalf of IABC Harrisburg.

Congratulations, Kristen!

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IABC Harrisburg Annual Meeting

IABC Harrisburg 2017 Annual Meeting

Thursday, June 1 • 5:30 p.m.

Goodwill Keystone Area

1150 Goodwill Drive 

Harrisburg, PA 17101

Please join us Thursday, June 1 at 5:30 p.m. for our June board meeting. You do not need to be a member to participate, just a willing individual who has something constructive to contribute.

The meeting will be structured like a traditional board meeting with the opportunity for members and friends to offer insight on some of the challenges and opportunities facing IABC Harrisburg. Look for a draft agenda to be posted by Friday, May 26.

Refreshments will be provided as a special treat. Please RSVP by Tuesday, May 30 so we know how many to expect.  We hope to see you - and your ideas and opinions - there!

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IABC Member Spotlight

Jill Anne Scharff

Jill Anne Scharff is the internal communications specialist for Penske Truck Leasing’s corporate maintenance department. Formerly a high school English and audio-video teacher, she welcomed the challenge of communicating information to a much larger audience.

Acting as a liaison, writer, director, producer, educator, and editor for information being sent to over 700 branches in the U.S. and Canada, Jill Anne’s collateral speaks to all levels of employees, from 6,500 technicians to over 900 supervisors and managers. “I love that I can be editing a content specialist’s article for a newsletter one day and directing an educational video shoot the next,” she said. Her specialty position helps the organization learn and implement new communication channels that drive engagement and success.  

Jill Anne credits her Wilkes University master’s degree in Instructional Media with piquing her interest in communications. The program was a collaboration between the university and Discovery Education, which highlighted the use of video and storytelling. She earned her bachelor’s degree in English from Kutztown University where she was involved with publishing one of Kutztown’s literary journals.

When the weather isn’t warm enough for her to be outside walking, bicycling, or water skiing, she can be found reading mystery novels in her spare time.

Jill Anne joined IABC Harrisburg in March. “I’m looking forward to exploring IABC’s many course offerings and networking events to continue gaining valuable insight into our growing field,” she said.

Please join us in welcoming Jill Anne to our chapter!

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We Want You to Volunteer!

Are you looking to meet and network with local communications professionals? Does your resume have that one empty space you're hoping to fill? Regardless of whether you’re a member, we’d love for you to share your thoughts, time and talents with us and help make IABC Harrisburg what you want it to be. Plus, you'll gain real, valuable communications experience you can add to your resume when you apply for that next job or want to move up within your current company. Examples of ways you can get involved include helping plan professional development events and keeping our web content fresh, but we can find a role that is just for you based on your interests and the skills you want to gain! If you’d like to get involved with IABC Harrisburg, please email and share your volunteer interests with us. We hope to hear from you soon!

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Last Month's Recap

Bringing Sexy Back: Engaging Social Media Tactics You Can Use, Even if You're Not a Big Brand
IABC Harrisburg March 2017 Meeting Recap
By Karl Lasher, Communications Co-Chair

Does reading your content feel like a drive in a Kia rather than a Porsche? Chris Conard of the Bravo Group shared her tips for heating up your social media content and engaging your audience in IABC Harrisburg's most recent professional development event.

“It’s about adding allure, and inspiring your audience to do what it is you’re asking them to do,” Conard said at the March 21 event. “When people come to your social feed they should find the unexpected, otherwise you’ll blend in with all the rest.”

Blending in is one of the big threats facing digital content in this age of ‘content shock,’ the phenomenon of feeling bombarded by a constant stream of content. “An unsustainable trend,” as Conard called it. So how do you make your content stand out?

First, if you’re bored with your content, don’t expect others to be inspired. Perhaps your content is too technical, or you need to find a different angle.

Second, narrow your message down to plain English that resonates with people, but don’t be afraid to have some secrets. “Add some glamor and mystery to it,” Conard said. “The key to Marilyn (Monroe) in her white dress was that she had fun inviting people into her world.”

Third, know your audience by using ‘your little black book.’ “In burlesque, that’s your book of contacts. For us, it’s our analytics,” said Conard. “They contain everything you need to know about your audience. What interests them, what do they want to talk about, what makes them feel good?”

By using analytics to develop cross-channel communications strategies, and by crafting inspiring messages that resonate with just the right amount of allure, we can bring sexy back to our digital content.

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Career Opportunities



Editor (Healthcare Industry Focus)
Bravo Group

Jr. Internet Marketing Specialist - Account Manager

Marketing Manager

Director of Communications
Girl Scouts in the Heart of PA

Part-Time Communications Manager
Greater Harrisburg Association of REALTORS

Events Coordinator
Pine Street Presbyterian 

Coordinator of Events & Programs
Soccer Shots

Marketing Coordinator


Public Relations Intern

Marketing/Public Relations Intern



Social Media Specialist
Liberty Healthshare

Public Relations Account Manager
Godfrey Advertising, Inc.

Public Relations & Analyst Relations Manager

Content/PR Specialist
Track5 Media

Associate Event Project Manager
Shumaker PDT

Marketing Assistant


Karen R. Hoffman Communications Intern
Water Street Mission



Marketing Specialist
ROCK Commercial Real Estate

Digital Marketing Assistant
Jack Giambalvo Motor Co.

Tribune Media Co.

Sales & Marketing Coordinator
HR Pharmaceuticals, Inc.

Social Media Manager
PFG Capital

Multimedia Graphic Designer


Communications/Marketing Intern

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