November 2017 IABC Harrisburg Newslette Print

Let's Get Social!

IABC/PRSA/PPRS Joint Holiday Social 
Wednesday, December 6, 2017 • 6:00 p.m. 

The Coliseum Entertainment Megaplex
410 St. Johns Road
Camp Hill, PA 17011

Cost: $30 per person (one drink ticket and game tokens included)

Our Joint Holiday Social with the Public Relations Society of America Central PA Chapter (PRSA) and the Pennsylvania Public Relations Society (PPRS) will change it up with fun and games at The Coliseum!

Besides playing games, the evening will also furnish plenty of time for networking, along with delicious food and drinks from the popular What If Catering West.

In the spirit of holiday giving, the Social Committee has also adopted a good cause for the event. The Interfaith Shelter for Homeless Families is the only shelter in Dauphin County to house entire families instead of segmenting families by gender. Many residents come from abusive situations and leave with only the clothes on their back and their children.
After touring the Interfaith Shelter, located in suburban Harrisburg, we discovered that their main needs are:

- paper towels
- toilet paper
- size 5 diapers
- paper plates, bowls and cups
- plastic utensils
- gift cards for food
- air mattresses with pumps
- pajamas for children and adults
- children’s books
- new or gently used pots and pans

If you can bring an item for a needy family, it would be deeply appreciated..

Register by clicking here!

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Last Month's Recap

Ask a Recruiter: Job Hunting Hacks for Experienced Professionals
IABC Harrisburg October 2017 Meeting Recap

We’ve all wondered it, what is a recruiter actually looking for? If you’re a communications professional, two local recruiters recently shed light on what they typically look for when filling communications positions.

Masai Lawson of Gannett Fleming and Johanna DiCosimo of Global Data Consultants joined IABC Harrisburg (the International Associate of Business Communicators, Harrisburg chapter) for a questions and answer forum, Ask a Recruiter: Job Hunting Hacks for Experienced Professionals. The event gave communications pros important insight into age-old questions like, “do I really need a cover letter?” and “how do I show I can still do things if most of my time now is spent managing?”

At the top of the list of insights shared by Lawson and DiCosimo, the two stressed the need for communicators to apply their branding skills to themselves.

“Develop a personal brand outside of the company you work for,” said Lawson at the forum on October 18. “Leverage tools by beefing up your Linkedin profile, utilize video where ever you can to raise your ranking on Google search. Distinguish yourself as a creative person and focus in on what it is that you do.”

“The biggest things with helping to place communications professionals is you have to keep your skills relevant and you need to have a clear message about yourself so recruiters can tell what you’re about,” said DiCosimo. “Focus your message and make it a clear, concise message about yourself. Some of my favorite people to place are communications folks. They have a lot of amazing skills but pairing it down is the biggest challenge.”

Sometimes, according to Lawson because of their varied experiences, communications professionals end up applying for various types of positions, meaning they may need to develop several versions of their resumes. That way, recruiters can easily spot how the person could be a good fit for the position at hand.

“Sometimes looking at a resume, it's like, 'what do you do?' There’s too much connecting the dots that we need to do, and then we just move on to the next one,” Lawson said. “So look at your resume as a marketing piece to reach someone you may not see face to face.”

While developing strategy and managing staff and processes are valuable skills, communications professionals still need to keep their skills sharp. If they spend more time managing staff than producing work, “go back to your first love and write a few newer pieces about something current,” Lawson said.

So what about that cover letter? Lawson and DiCosimo agreed: if you’re a recent college graduate, you need a cover letter. If you’re an experienced professional, you probably don't unless you’re relocating, changing careers or it’s requested by the prospective employer.

“Don't spend a tremendous amount of time on cover letters; it's not the best use of your time,” said DiCosimo.

Above all, stay relevant, leverage digital tools, and develop your own brand. Applying the same skills you use to promote your employer can go a long way to promoting yourself.

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Leadership Institute Recap

Growing IABC Leaders at Heritage Regional Leadership Institute

The IABC Heritage Region hosted its Regional Leadership Institute (RLI) in Pittsburgh on November 5, where past, present and future Heritage Region chapter champions met to network, share ideas and help each other solve problems. 

The four-hour session was held at the Pittsburgh’s Omni William Penn and served as a prelude to the region’s three-day conference, On Point: Learn, Connect, Communicate, which offered educational workshops geared toward chapter growth and communications best practices.

IABC Harrisburg 2018 co-chair of Professional Development, Kate Sherman attended the RLI.

International Executive Board Chair Sharon Hunter and Chapter Relations Chair Micayla Felicion updated attendees on the current state of IABC. They discussed the importance of forming a cohesive network to stay relevant in the communications industry, recruiting for leadership roles and making professional connections.

In addition, Hunter and Felicion briefed the attendees on the results of a survey which measured what members of IABC valued most about IABC leadership opportunities (click the link below to find out the top responses!). Attendees also learned more about the Global Communication Certification Council’s accredited certification program, which allows for members to earn two different Communication Management Professional designations.

Check out Kate's recap of the event highlighting the latest news from the Heritage Region and insight on how to develop strong and vibrant IABC chapters!

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IABC Member Spotlight

Renae Garofolo
Renae Garofolo is a communications officer at the Pennsylvania Housing Finance Agency. She started at the agency nine years ago in the Homeownership Division and was promoted to the Information Resources Division four years ago. In her capacity as communications officer, she writes and designs the agency newsletter and its customer newsletter, designs print ads, and oversees all video production for social media.

“As a member of IABC for the past three years, I’ve attended many great professional development events and have met helpful communications peers, as well,” Renae said. “IABC has been a tremendous resource for me as I get my career in communications up and running.”

Renae got married in September and lives in York with her husband, stepdaughter, and two dogs.

Thank you, Renae, for your support of IABC Harrisburg!

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Register for the IABC World Conference 2018

Expand your network, gain exceptional knowledge from your peers and earn credits toward your professional certification at the 2018 IABC World Conference in Montréal June 3-6.

Our theme for the World Conference is “The Communication Crossroads” because the communication profession is uniquely positioned at the crossroads of business, culture, functions and audience; which is a powerful place to be. This conference will explore how to leverage that power in new and innovative ways.

At the World Conference you will discover and explore:

- How communication drives business performance and innovation.
- The rise of transformative communication and collaboration.
- Your role at the center of culture and ethics.
- Your knowledge and confidence as a strategic adviser.

A mosaic of culture, language and identity, home to major global corporations, and a thriving technology hub, Montréal is the ideal venue to connect with your peers from across the communication profession.

Join other communication leaders for an unparalleled networking and learning experience at the beautiful Palais des congrès de Montréal. Take advantage of the super-saver rate available now through December 31.

Register now and save over $400!

Don’t forget, IABC members get discounted rates on the World Conference. Members can save $360 compared to non-members right now with the super-saver rate.

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IABC Gold Quill Awards

For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honors the dedication, innovation and passion of communicators on a global scale.

Regardless of the final award results, the Gold Quill Awards program offers all entrants an array of benefits:

- Gain international peer recognition for excellence in communication
- Profile industry innovation and best practices
- Open up speaking and publishing opportunities
- Build your personal reputation as a thought leader
- Enhance the reputation of your team and organization, both internally and externally
- Build a business case to fund a key initiative
- Inspire your team. Bring them together to produce show-stopping work and share the glory when it’s complete
- Challenge yourself to new heights of innovation, creativity and strategic thinking
- Build a portfolio of work that opens doors to new opportunities
- Get your submissions assessed and validated by highly qualified communicators from around the world.

Deadlines to enter:

Deadline: January 10, 2018
Late deadline: January 30, 2018

Are you ready to soar? Share your best work by entering the 2018 Gold Quill Awards program.

Find out more at

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Career Opportunities




Social Media Manager
Ten K Group

Director of Marketing and Public Relations 
A USL Soccer Club

Digital Communications Coordinator
Milton Hershey School

Communications Coordinator
Hershey Entertainment & Resorts

Assistant Marketing Manager
Ollie's Bargain Outlet

Marketing Coordinator
Skelly and Loy, Inc.,

Marketing Director
CJ Pony Parts 

Communications Project Manager
Bravo Group, Inc.


Social Media Manager
FOCUS Brands - Auntie Anne's

Social Media Specialist
Ecore International

Communications Coordinator
Susquehanna Waldorf School


Marketing Coordinator
John H. Meyers & Son

Development & Communications Coordinator
Crispus Attucks Association

Marketing Assistant
OSS Health

Digital Marketing Coordinator
Perform Group, LLC 

Public Relations and Internal Communications Manager
Voith GmbH

Manager, Series Events 
York County Economic Alliance 



Communications, Marketing, Graphic Design Intern

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