February 2018 Harrisburg Newsletter Print

Next Professional Development Event

"Connect and Engage with Livestreaming and Podcasts"
Presented by Scott Gilbert and Michael Deiner

Wednesday, February 21, 2018
11:30 a.m. to 1:00 p.m.

Greystone Public House 
2120 Colonial Road
Harrisburg, PA 17112

Live video streaming and podcasts are engaging ways to connect with your organization’s followers and grow your audience. Scott Gilbert, public relations and multimedia team lead at Penn State Health and Penn State College of Medicine, and Michael Deiner, a multimedia producer at Penn State Health, share how brands can use live Facebook videos and podcasts to present subject matter with immediacy and drive interaction through comments and questions.

About Scott Gilbert:

Scott Gilbert joined Penn State Health and Penn State College of Medicine in 2010 as a media relations specialist and became the public relations and multimedia team lead in October 2017. Prior to that, he worked in broadcast journalism for 14 years. Scott served as multimedia news director at WITF-FM, the NPR affiliate in Harrisburg; an editor and anchor at Associated Press Radio in Washington, DC; and program director at Sunbury Broadcasting Corporation in Sunbury, Pa.

Scott and his team at WITF were honored with several Edward R. Murrow Awards from the Radio Television Digital News Association. His radio career also includes stints as morning show host on a rock station in Virginia and promotions director at WINK 104. He holds a bachelor’s degree in mass communication from James Madison University in Harrisonburg, Va.

About Michael Deiner:

Michael Deiner is a multimedia producer at Penn State Health. In this role, he manages the day-to-day social media strategies, tone and voice for the Penn State Health brand and frequently presents at national health care and social media conferences. Michael also plays a primary role in the video production strategies for the organization. He began his career as a designer/illustrator for the Penn State College of Medicine. He then spent 10 years as a brand activation manager for JPL in Harrisburg, developing and managing national and international brands and digital strategies.

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Membership News


Sandra Kern
Stakeholder Communications Team Lead, Penn State Health Milton S. Hershey Medical Center

Megan Fioretta
Brand Manager, Insurance Agents & Brokers

Scott Elliott
Communications Director, Pennsylvania Housing Finance Agency

Roxanne Lewis
Communications/Digital Media Coordinator, National Frozen and Refrigerated Foods Association

Anyone who joins IABC Harrisburg or renews their membership during 2018 will receive a coupon for $10 off a future IABC Harrisburg professional development event. To become an IABC member go to If you have any questions about becoming a member, please contact us at 


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Leadership Institute Recap

IABC Leadership Institute Energizes Leaders and Adds Value to Membership
Kate Sherman, VP Professional Development, IABC Harrisburg

High energy filled the room at this year’s IABC Leadership Institute (LI) in sunny San Diego February 9-10. Over the course of 1.5 days, IABC leaders from across the globe convened to learn, challenge and inspire fellow communicators as they work to create valuable resources and tools for their members.

This annual event, which is open to chapter, regional and international leaders, offers an opportunity to network, share ideas and learn best practices from other chapter champions. Welcoming leaders at all levels, LI is rich with fresh perspectives and tried and true tactics bringing a mix of ideas that can benefit new and seasoned professionals.


  • Kicking off day one, Cynthia D’Amour, president, People Power Unlimited, rocked the room with laughter as she used her improv comedic skills to inject fun into learning. Her session, Make Being a Leader Irresistible in Your Chapter, had attendees on their feet with arms in the air shouting “yeah, yeah, yeah” and “zip, zap, zop” during interactive learning exercises to boost engagement and showcase the value of involvement.
  • Keynote Speaker Chris Van Gorder, CEO, Scripps Health, took a more serious approach when he discussed how to change a culture by telling stories, viewing an organization from a different angle and making the most out of adversity. His presentation, Effecting Change Through Front-Line Leadership, enforced how important it is to have a plan in place and utilize employees’ skills effectively. 
  • Panelists from the IABC Academy, Global Communication Certification Council and IABC Jacksonville, shared tips on how to use IABC programs to strengthen a chapter. The session, Three Easy Ways to Grow Your Chapter, spotlighted how offerings by the IABC Academy can be incorporated into business, how gaining certification can create value in the marketplace and how Communications World magazine content can be used to engage members.
  • Breakout sessions focused on a variety of topics, including programs that build engagement, using data to understand members’ needs and inclusiveness and diversity in chapters, among several others. 
  • Check out some of the highlights as they happened at #IABCLI.


Member Tools:

Stephanie Doute, president, IABC, took time to overview some exciting changes coming to IABC in 2018. They include:

  • Roll-out of a new corporate membership package (spring 2018)
  • Expansion of global communication certification
  • Increased access to IABC Academy materials
  • Upgraded digital portal (late 2018)
  • Creation of a new private social network hub


Educational events such as LI help the IABC Harrisburg board to create a stronger communications community. As always, member feedback is welcome to help improve and grow the chapter. The board extends sincere thanks to every IABC member whose dedication keeps the chapter going year after year! 

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IABC Member Spotlight

Marianne Clay

Marianne Clay helps to run her family's metal fastener business in York, PA, including its social media channels, and is a freelance writer and editor. She believes she might be the only freelancer so familiar with rivets and screws and with the roofers and builders of south central Pennsylvania. Since Marianne thrives on variety, the combination works for her.

Before the responsibility of the family's 59-year old bolt business passed onto her, Marianne worked full time as a feature writer and magazine editor. She served as managing editor of The Hudson Review, a literary quarterly in New York City and, at various times, as the editor of a trio of magazines for adult collectors: Doll Reader; Teddy Bear and Friends; and Miniature Collector. She fondly recalls her years as a feature writer the The York Daily Record, back when everyone read the newspaper, and the energy and excitement of getting the facts and putting out a daily paper inspired every reporter.

Marianne also served as the assistant director of The Poetry Center of the YM-YWHA in New York City, where she had the opportunity to meet some outstanding writers of our time when they came to read from their works. This was a dream job for an English major such as her! She has also served as the communications and development director for the Lancaster County Council of Churches, which runs food and clothing banks in Lancaster City, and as communication and development director for the Lupus Foundation of PA, in Hershey. Her stint with the Lupus Foundation was triggered by her own daughter's diagnosis with lupus, a widespread, life-threatening autoimmune disease that currently has no cure.

A graduate of Hood College, Marianne remains a lifelong learner and is now taking an online course through the University of Warwick in England about how reading poems, plays, novels and short stories can reduce stress and enhance wellness. Because she appreciates the opportunity to stay in touch with other communications professionals, Marianne recently joined IABC Harrisburg and hopes to attend more meetings as her schedule permits. Meanwhile, she's grateful for online workshops.

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Last Month's Recap

Own Your Future: Find Your Voice and Chart Your Course
IABC Harrisburg January 2018 Meeting Recap

Last month, we kicked off 2018 with an inspiring professional development program, Own Your Future: Find Your Voice and Chart Your Course, presented by Kara Luzik Canale, Vice President of Chamber Operations for the Harrisburg Regional Chamber & CREDC. IABC Harrisburg members and guests gathered at the Radisson Penn Harris for the luncheon and presentation on January 24. 

Canale's inspiring presentation focused on teaching Millennials and young communications professionals how to find their voice and take control of their career path. The presentation also helped seasoned communications professionals learn how to create an ideal environment for these young professionals to succeed. Canale stressed the importance of having a mentor/mentee relationship and provided some valuable tips to thrive.

As a young professional/mentee:

  • Set your destination and goals on where you want to go.
  • Find the things you do enjoy throughout your work day and hold onto them.
  • Make sure your company values match your own personal values.
  • Play to your strengths - discover your strengths, pick your favorites, use and sharpen them.
  • Step out of your comfort zone.
  • Never stop learning!
  • Under promise and over deliver with your relationships.
  • Step into that future.

As a mentor:

  • Challenge your mentee to step outside of their comfort zone.
  • Help them into the future they want and inspire them.
  • Challenge them with a goal they think they can't achieve.
  • Create a safe environment for them to fail.
  • Educate, coach and encourage them.
  • Get out of their way!

Throughout the presentation, Canale provided numerous beneficial resources:

  • Start With Why, by Simon Sinek
  • Strengths Finder 2.0, by Tom Rath
  • How to Win Friends and Influence People, by Dale Carnegie
  • Daring Greatly, by Brene Brown


Canale suggested having a mentor outside of your job that you can use as a sounding board while taking charge of your career path and setting goals for your future. She mentioned formal mentorship programs, tapping into the career development center at your alma mater and the Harrisburg Regional Chamber as great resources. 

This program definitely set the tone for the year and we're looking forward to planning valuable professional development programs each month. If you have a specifc topic you'd like us to cover for a future professional development event or have a speaker in mind, we'd love to hear your suggestions! Contact us at 

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Register for the IABC World Conference 2018

In just less than four months, communicators from around the world will gather in Montréal for the 2018 IABC World Conference, which is shaping up to be an amazing four days of networking and education.

Seth Godin will give the opening keynote address and you can now view the breakout sessions and get insights from the IABC World Conference speakers. You’ll have many opportunities to connect with peers from around the world, learn the latest best practices, earn a professional certification and more. 

The closer the event gets, the higher the cost will be. If you haven’t already, register now and take advantage of the early-bird rate to save more than $200 off the full conference price. If you’ve already registered, but haven’t booked your hotel room yet, you can also take advantage of special #IABC18 rates at these select hotels.

Don’t delay! Register by March 1 and save $200.

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Career Opportunities



Senior Communications Analyst
Highmark Health

Email & Communications Specialist (Marketing)
West Shore

Communications Coordinator
Living Water Community Church

Marketing Coordinator
TE Connectivity


Digital Marketing Consultant
JPL Integrated Communications, Inc



Account Director, Public Relations
Gavin Advertising

Marketing & Event Coordinator

Communications & Content Development Specialist
Voith GmbH


Marketing Events Specialist
Eurofins Lancaster Laboratories Inc.

Corporate Communications Coordinator
Lancaster General Health

Public Relations Manager
White Good MARCOM Agency

Director of Consumer Insights
FOCUS Brands - Auntie Anne's Pretzels


Creative Director
FOCUS Brands - Auntie Anne's Pretzels


VP of Marketing
FOCUS Brands - Auntie Anne's Pretzels


Marketing Copywriter
Saxton & Stump, LLC

Marketing Coordinator
Backcountry Edge

Social Media Specialist

Marketing Coordinator
RGS Associates, Inc.



Social Media Marketing & PR Intern
The JDK Group


Intern - Communications/Marketing


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