Meeting/Event Information

Develop an Effective Strategy in Today’s Social Media Climate

May 17, 2018
11:30 AM - 1:00 PM
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Marzoni's Brick Oven & Brewing Co.
4931-4953 Ritter Rd
Mechanicsburg, PA 17055

The online world has changed dramatically in the past 10 years. Has your business kept pace? How about your marketing tactics? In this presentation, Rachel will show you how to develop a strategy to meet the demands of today’s social media climate.

Topics covered:

  • The sales funnel: before and after social media
  • Key principals for social media success
  • How to determine the best social media channels for your business or organization
  • Developing a content strategy in a world of content shock
  • The #1 thing you need to be successful long-term
  • Q & A


Choice of either Adult Grilled Cheese, Cranberry Chicken Salad or Marzoni's Special Pizza
Beverage of choice

About Rachel Strella

Rachel Strella is the founder and owner of Strella Social Media, a social media management company. Since the inception of the business in 2010, she’s turned a part-time venture into a successful company that serves dozens of clients worldwide. 

Rachel knows first-hand the impact of social media on the bottom line. She’s an avid blogger, writing about topics important to her readers and finding ways to transmit her message through social media and syndication. To-date, her blog has won five awards. Over 75 posts have been syndicated internationally.

In 2015, she was featured exclusively in Small Business Trends on ‘how to start your own social media business.’

She’s also developed three products and delivered over 50 presentations to organizations, educational institutions and business groups.

We hope to see you there!


**IABC Harrisburg Cancellation Policy**:

IABC Harrisburg understands that our members and guests are active individuals with a variety of commitments. If you are unable to attend a Professional Development event for which you registered you may cancel up to 48 hours before the event to receive a full refund. Registrations cancelled less than 48 hours before an event will receive no refund and be billed in full if not pre-paid. No-shows at events will be billed in full. Please email for all cancellation requests. 


$25.00 IABC Member

$35.00 Non IABC Member

$15.00 IABC Member with $10 off coupon

$25.00 Non IABC Member with $10 off coupon

$15.00 Student