Newsletter

September 2018 IABC Harrisburg Newsletter Print

Next Professional Development Event

Digital Advertising Trends and Technology
Presented by Mandy Arnold, President & CEO of Gavin
 

Wednesday, September 26 • 5:30 p.m. to 7:30 p.m.

 Gavin Advertising
328 W. Market St.
York, PA 17401

The marketing landscape continues to change and be disrupted with new trends and technologies, particularly in the digital realm.

Join IABC Harrisburg on Wednesday, September 26, at Gavin Advertising as the agency’s President & CEO, Mandy Arnold, discusses opportunities and challenges in the digital marketing world. After rave reviews from touring WebpageFX in 2017, we’ll be taking another “field trip” to the offices of Gavin in downtown York. We will tour their offices before enjoying heavy hors d'oeuvres and Mandy’s presentation.

With the mobile first mentality, it’s critical to be on the cusp of digital advertising trends and technology that will help move our client’s businesses forward. Mandy is a recognized digital marketing expert and will discuss the opportunities and potential challenges for organizations as it pertains to digital marketing, as well as ways to ensure your client or organization understands the value and importance of having robust digital marketing and a digital presence.
Tentative schedule:
5:30 p.m. registration and networking
6:00 p.m. tour begins
6:15 p.m. hors d'oeuvres and Mandy’s presentation
 About Mandy Arnold
Mandy brings two decades of managing senior-level market strategy, crisis communications and public relations for regional and national brands. Having navigated major crises across industries, Mandy is a trusted advisor within the C-suite. Her experience in managing brand perception and mitigating high-risk issues includes environmental issues, community conflicts, product recalls, major corporate crises, executive transitions, organizational change and market repositioning efforts.

Clients she's worked with include Martin's Famous Potato Rolls, Under Armour, Anheuser-Busch, Hair Cuttery, Sylvan Learning, R.J. Reynolds, Herr's Potato Chips, Marvin Windows and Doors, Wolfgang Candy, Porter and Chester Institute, Mount Nittany Medical Center, York Water Company and Penn Waste. Mandy holds a master’s degree in Communications Management and a graduate certificate in Integrated Communications and Strategic Public Relations. 

$15.00 IABC Harrisburg Member
$25.00 Non IABC Member
$10.00 Student
$5.00 IABC Harrisburg Member - with $10 off coupon
$15.00 Non IABC Member - with $10 off coupon

Click here to register

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Member Month

Expand Your Impact with IABC!

You have a vision and goals for what you want to achieve at your organization and in your career. An IABC membership can help you get there.

Join IABC Harrisburg or renew your membership during October Member Month, and you’ll tap into the connections and insights of IABC to expand your impact outward.

Enjoy these Member Month incentives:

  • Save 10% off your dues (even if it’s not time to renew yet)
  • Receive a $10 coupon for an IABC Harrisburg professional development program
  • Be entered into a drawing for an IABC Academy All-Access Pass

 

Be an IABC Champion!

All members who refer four or more new/reinstating members during Member Month will receive one year of free IABC membership. The member who refers the most members during October will receive a free year subscription to Leaderbox – a $790 value ­­­­– and be recognized at the IABC 2019 World Conference.

Join or renew by Oct. 31 and expand your impact with IABC. E-mail Sandy Kern, Vice President of Membership, at skern1@pennstatehealth.psu.edu  or call 717.343-8080.

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Welcome New Members

Sarah Lightman
Director of Communications, Caron Treatment Centers

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IABC Member Spotlight

Professor Hans-Erik Wennberg has been an active member of IABC for 32 years at both the chapter and regional levels. He completed his teaching career in the Communications Department at Elizabethtown College in 2014 after 40 years.

“IABC allowed me to increase my knowledge, continue my relationship with a varied group of communications professionals and create lifelong friendships,” he said.

Hans’ retirement has included travel and making digital images. This year, he visited Norway on a trip that included five days on a coastal steamer and a week visiting relatives in southern Norway, enjoying the scenery all the way.

“Retirement does not that mean you stop learning,” Hans said. “I’ve continued to be part of IABC, expanding on my professional interests and maintain contact with the field I worked in for 40 years.”

Hans served in leadership of the IABC Lancaster and Harrisburg chapters and was active in the IABC Heritage Region. Attending and participating in local, regional and international conferences were important to his professional development, he said. “I want to encourage communicators at all levels to attend and volunteer to be part of IABC.”

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IABC Heritage Region Conference

Now is the time to make sure your career is on the road to greater success! Make plans now to gather in Richmond, VA, for the 2018 IABC Heritage Region Conference November 11-13, 2018.

At this year’s IABC Heritage Region Conference you can engage in seminal presentations, find the latest effective communication techniques and network with the industry’s best practitioners. And you can catch the spirit through keynote sessions, breakouts and dining activities geared specifically to communication, public relations and marketing professionals.

The International Association of Business Communicators is a vibrant global association with members from around the world, representing many of the Global Fortune 500 companies. At the international, regional and local level, we support our community of professionals with innovative thinking, shared best practices, in-depth learning, and career guidance.

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Career Opportunities

Harrisburg

Magazine Editor
Harrisburg Magazine

Graphic Designer
Select Medical

Global Sales Enablement Marketing Analyst
TE Connectivity

Digital Art Director
JPL

Email Marketing Specialist
Lighting New York

Assistant Teaching Professor in CAS and Communications
Penn State Harrisburg

Social Media Specialist, Four Diamonds
College of Medicine at the Milton S. Hershey Medical Center

Manager, Public Relations
Hershey Entertainmet & Resorts Company

Writer/Speech Writer
Pennsylvania Treasury Department

Pennsylvania Government Relations Director
American Cancer Society

Director
Rite Aid

Account Strategist
JPL

Lancaster

Graphic Designer/Front End Web Developer
Ready Training

Marketing and Communications Specialist
Capital Area Intermediate Unit

Marketing and Advertising Coordinator
Willow Valley Communities

Marketing and Communications Manager
Select Security

Social Media Manager
Steinman Communications

Vice President for Communications
Franklin & Marshall College

Digital Marketing Specialist
Brandyourself

York

Digital Marketing Specialist
Spanco, Inc.

Marketing Manager
Red Lion Controls

Communication Specialist
First Presbyterian Church of York

 

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